How to measure success with Key Performance Indicators (KPI)

When it comes to running a business, you may begin by relying on your instincts and a few quick checks to keep track of how things are going. However, adopting such unstructured inspections as your business grows can get you into difficulty sooner or later. 

Business metrics and key performance indicators (KPIs)  are sometimes confused. KPIs must be defined in terms of key or core business objectives, despite the fact that they are commonly used interchangeably. 

In light of this, we'll go through a more detailed definition of a KPI and how to create effective ones to track your company's progress.

What are Key Performance Indicators?
Key Performance Indicators are a type of metric that measures how well something is working. KPIs are performance indicators that can be used to track progress toward a number of company objectives, including finance, supply chain management, and marketing and sales. 

KPI is a measurable value that can be applied to company objectives or goals and can be used across the board.

While key performance indicators and metrics are similar, they are not the same. Here's a basic rundown: 
  • KPIs are key performance indicators that you should track to have the most impact on your strategic business objectives. KPIs assist your team in focusing on what matters most and supporting your strategy.
  • Metrics, on the other hand, track the success of day-to-day operations that support your KPIs. They have an impact on your results, but they aren't the most important ones.

Types of KPIs
All KPIs have one thing in common: they're all linked to strategic objectives. Here are some of the most prevalent KPIs.

  • Strategic
 These KPIs keep track of the organization's objectives. Executives often use one or two key KPIs to determine how well the company is performing at any particular time. 

  • Operational
These focus on organisational procedures and efficiencies and often measure performance over a shorter time period. 

  • Functional Unit
Many KPIs are tied to specific tasks, such as finance or information technology. IT KPIs measure time to resolution, whereas finance KPIs track gross profit margin or return on assets. 

These operational or strategic KPIs can also be categorised as functional KPIs.

  • Leading vs. Lagging Indicators
While leading KPIs can aid in the prediction of outcomes, lagging KPIs are used to track what has already occurred. 

Organizations employ a combination of the two to make sure they're tracking the most important information.

SMART is a mnemonic acronym that provides criteria for creating goals and objectives in project management, employee performance management, and personal development, among other areas. Specific, Measurable, Achievable, Realistic, and Timely is the acronym for Specific, Measurable, Achievable, Realistic, and Timely.

How to create better KPIs for your business
A  business objective should be closely linked to a KPI. It's not just a corporate goal or something that someone in your organisation thinks is significant. It must play a crucial role in the organization's success. 

Otherwise, you'll be aiming for a goal that has little to do with the company's objectives. That shows you're pursuing a goal that, at best, has no bearing on your organisation. In the worst-case situation, your business will squander time, money, and other resources that may be put to greater use.

The main message is that KPIs should be more than just numbers. They must say something strategic about what your company is attempting to accomplish. By looking at a company's KPIs, you can (or should be able to) learn a lot about its business model.

You must also keep in mind that if your KPI isn't effectively communicated, it's pointless. Always explain these KPIs to your staff members and respond to queries about why you chose one KPI over another. To be effective, KPIs require context. Only by explaining not only what you're measuring, but why you're measuring it, will you be able to accomplish this.

Here are some things you need to do to create actionable and effective KPIs:
  • Examine your company's goals;
  • Examine how you're doing right now; 
  • Set short-term and long-term KPI goals; 
  • With your team, go over your goals;
  • Examine your progress and make any necessary adjustments.

KPIs are critical for every business owner who is serious about attaining their goals and objectives. Persona Finance is committed to delivering even more value to all of our present and prospective clients. Persona Finance can be reached at [] for additional information on business and accounting services.