Why should I sell on Amazon:
Online commerce is rising as a result of the pandemic. In the United Kingdom alone, around 75% of shoppers have abandoned high-street businesses in favour of online shopping. Many firms have increased their online sales approach as a result of this shift in consumer behaviour. However, brands are facing both obstacles and possibilities, and this is especially true for brands that sell on Amazon.
What are some of the challenges of selling online?
Luzern teamed up with Censuswide to poll over 250 e-commerce decision-makers from the UK, France, Spain, Italy, and Germany who have or have worked with Amazon.
While the poll revealed a variety of problems that firms encounter when selling on Amazon, the following are the most difficult to overcome:
- Taking control of their brand
- Developing a pricing plan that ensures long-term profitability
- Effective advertising to reach target customers
Brands can reduce sales cycle time, improve brand awareness, increase product visibility, capture customer insights for more precise and targeted campaigns, gain a better understanding of the shopper's journey, know when shifts in buyer behaviour are occurring, and track advertising results by advertising on Amazon.
Are there any opportunities?
Many people who want to establish an online business, especially on huge e-commerce sites like Amazon, may be put off by the problems listed above.
You cannot be fully dissuaded from starting an online business on Amazon because it is apparent that businesses on Amazon are expected to grow, therefore you should consider utilising omnichannel marketing to increase revenue and improve customer experience.
Here are some of the main opportunities you can take advantage of right now:
- One-stop shopping
As an Amazon seller, there is a myriad of items and products you can sell on that platform right now.
- Evolution of customer buying behaviour
- Distinguishing from other online competitors
Establishing a business online can be a difficult venture, with this in mind, Persona Finance can provide your expert business advice to simplify your overall business needs, and also offer your business essential remote accounting services. For more information on our services, please contact Persona Finance at [firstname.lastname@example.org]