Digital tools your business needs right now

Business owners have a lot on their plates, and each work must be completed flawlessly. As a result, digital business tools are extremely helpful to both small and large business owners. We are fortunate to have access to better, more current tools that can help us handle our company demands more successfully and efficiently as technology advances.

Furthermore, the Coronavirus pandemic has highlighted the importance of businesses adapting to the digital environment, demonstrating how critical it is to use digital technologies now. You can also head to our blog, “Why your business should invest in effective digital marketing strategies,” for more information on why implementing digital marketing strategies can elevate your brand. 

For today, we will list some of the most invaluable digital tools your business can utilise now, including digital marketing tools as well.

  •  File storage and sharing 
Google Drive is a cloud-based storage service. Google Docs and Sheets are included in this cloud storage platform. It's a very efficient office programme that allows for real-time file creation, sharing, and collaboration from anywhere in the world.

Google Drive allows you to decrease the number of emails you send and receive by storing all of your shared documents in one location.

The best part is that it is extremely easy to use and convenient.

  • Project and team management 
If you want to keep your team informed and up to date about your projects, Asana is one of the best options.

While each team is free to use Asana in their own unique way, the application in general allows you to establish a project, organise it, assign tasks with deadlines, streamline a schedule, and exchange progress updates.

You can even use what you've learned from one project to build a better template for the next. is another excellent option that is well-liked for its effectiveness and ease of use.

  • Communication
Communication is critical within your team, which is why you need software that is simple to use and permits data exchange. Slack is one of the best business communication solutions available.

This is due to the fact that it is compatible with all major project management systems, as well as office management, sales, productivity, developer, and design software. It allows you to stay on top of all aspects of your digital marketing campaign at all times.

The app version is also available which is handy for those who wish to communicate when travelling. Microsoft Teams, and Zoom are also popular options for many businesses. Experiment with each of these choices to determine which one works best for your team.

Which tools can I use to implement better digital marketing strategies?
There are numerous possibilities to pick from, and you may be overwhelmed by the number of choices available at this time. You could also be unclear which digital marketing tool is best for your specific business needs, so we will highlight the best tools for digital marketing strategies in the following list:

  • Email Marketing tools  
Email is, without a doubt, the most tried and tested marketing channel available right now. Email marketing softwares is a must-have for both small and large enterprises.

Tools like Mailchimp can break down your customer data and put a large portion of your marketing efforts on autopilot, from list-building and boosting deliverability to coming up with aesthetically-pleasing email marketing templates.

  • Search Engine Optimisation tools
Anything companies can do to improve their search visibility is a gain as the digital world becomes increasingly competitive.

Although SEO can be intimidating, especially for new firms, there are a variety of online marketing tools available to assist you in identifying search prospects and optimising your current search engine efforts.

SEMrush allows you to keep track of the rankings of your most important keywords and to look for new terms to rank for. The tool's breakdown of keyword suggestions, difficulty, and variations is also helpful for coming up with content ideas and determining search intent.

  • Graphic Design tools
Visuals are an important part of social marketing and branding in general. Digital marketing tools like Canva have become the go-to for creating eye-catching pictures if you don't have the funds for a designer or are running a DIY business.

Canva will assist you in creating a well-defined wireframe for your website, which will serve as the foundation for a stunning design.

It is also very popular among many people because of its user-friendly interface, extensive selection of drag-and-drop widgets, and development tools.

There is a lot of noise in the digital world and businesses should be innovative with their usage of digital tools; staying up-to-date with new tools will surely give your business an edge. We at Persona Finance can simplify your business needs by providing remote accounting and business services. For more information, please contact Persona Finance at [].