CRM systems keep your team on track and in sync, allowing for more efficient use of time and the elimination of many time-consuming tasks that add no value (for example, digging through email archives for the most recent correspondence with a lead, or tracking down the marketing agent who was last in touch with a key prospect for information required to close the deal).
How a CRM system can help your business?
- Locate the right customers: You've spent time and money attracting and generating new leads, so what's next? Are they being forwarded to your sales team, and if so, do your reps know which opportunities are the most promising? When you're small and expanding quickly, time is of the essence. Connect your marketing tools — email, social, marketing automation — to a CRM platform to get the most out of them. Sales and marketing will have a comprehensive view of leads and prospects, allowing them to create and target engaging communications that will convert prospects into customers and reach key decision-makers more quickly.
- Create more long-lasting relationships: Build a strong relationship based on trust and mutual success by developing a deep understanding of a customer's business, beginning with a complete view of their history with your company. A CRM system can assist an organisation in three ways: exploring their challenges, engaging with relevancy, and scaling their one-on-one relationships.
- Reduce your sales costs: New customers are essential for long-term growth, but they aren't easy — or cheap — to come by. The good news is that you can offset the costs of new customer acquisition by selling to your current customer base. Increase your visibility into your consumer portfolio's upsell, cross-sell, and renewal opportunities, and you will see an increase in repeatable revenue as a result of the confidence you've already won.
- Boost employee productivity: Adopting the right technology frees up the teams from process-heavy activities, giving them more flexibility to engage with customers. Manual tasks, such as looking up contact information or entering details, may be automated or omitted from customer-facing processes. Automation in sales, operation, and marketing would free up your employees' time, allowing them to spend more time talking to potential customers and improving relationships with existing ones, thus moving the needle for your business.
- Improve your customer service: Also the best product is just as good as the service it comes with, both before and after the sale. Don't bombard your prospects with marketing ads that will irritate or scare them away. If you drop the ball after a deal, you've squandered the time and effort you put into gaining a valued customer. When the whole team has instant access to a customer's full background, everyone can deliver customised communications and solutions with the appropriate tools. Smoother experiences foster loyalty and promote repeat company.
- Enhance customer retention: Visibility across all of your partnerships will help your teams approach at-risk accounts proactively and provide happy customers with new opportunities at the perfect time. You will have more rewarding purchases and service interactions that keep them coming back for more if you have visibility into customer histories, successful campaigns, or open cases. Invest your time wisely now, and good consumer relationships will pay off in the long run.
A CRM system can benefit a company in a variety of ways, but not every business requires one. To find out whether your business requires a CRM system, read our blog “Is a CRM system needed for my company?”. If you need finance advice for your company, please contact Persona Finance [enquires@personafinance.co.uk].
