Optimise your product listings: Why it’s important to make your product listings more accessible

Having an e-commerce website requires a lot more time and effort than you might believe. You should consider your product listings as a foundational channel for optimisation in addition to the rest of your website. With the demand to satisfy user intent, it's only natural that you'd pay attention to your items and work to improve their ranking in the SERPs (Search engine results pages)

Although you may believe that product listings do not require additional care or optimization, we will discuss some of the most compelling reasons for you to begin paying more attention to your product listings.

Why are product listings important for my business?
Product listings are made up of the details you enter while listing your goods, such as the title, photos, description, and price. The way you offer your products to customers not only affects their convenience but also influences whether or not they buy from you.

How can I optimise my product listings to make them more accessible?
It's critical to make adjustments to your product listing for the sake of both your business and your customers. Your listed products are user-friendly if you optimise them in a way that makes them significantly more accessible. 

Furthermore, if your clients can quickly recognise your company's items, it will improve your relationship with them because they will appreciate the level of depth and ease with which the product information can be digested.

Here are some of the things you can do now to adjust and optimise your product listings effectively: 

  • Product defining keywords
Having a collection of high-intent keywords increases the possibility of your site reaching out to your target market. You should have keywords that best address your product, not only customer-defining terms. This is to ensure that if a certain buyer searches for your goods directly, you will be more prominent. Make sure you're clear about what you want from the product. 

Utilise Google Keyword Planner or Google Trends for better insights on which keywords to implement. In addition to this, you should also look at the search engine results for the products you want to rank for to see what kind of content gets you to the top of the SERP.

  • Product meta tags
Because product meta tags are simple features in product listings, they are frequently disregarded. However, you should be aware that it will benefit you in the long run, particularly if you want to rank your product listing proactively. 

Many businesses tend to describe their items with SKU codes which are essentially a series of numbers and letters that identify each particular product you sell. This type of code should be avoided, we advise you to describe the products themselves. 

Consider the length of the description while crafting your meta descriptions. You should try to keep it under 155 characters. Always keep the customer in mind, and emphasise how this particular product of your company may help the customer in any manner.

  • Make it clear and concise
When a customer is in the deliberation stage of the buying process, they are more likely to seek content that will entice them to purchase right immediately. Writing interesting content that targets the intent you want your product to rank for is a good place to start. 

When you're marketing to your audience through impressions and clicks, make sure you're writing in a way that convinces them that buying your product is worthwhile.

  • Highlight product benefits
The best product benefits that will aid users the most will be highlighted by optimising product listings. Be proactive in reaching out to buyers by assisting them in painting a picture of the benefits they would gain from the product, rather than simply mentioning the attributes of the product. 

This is an excellent reason to optimise items because meta descriptions can help you increase click-through rate, which is another well-known ranking factor.

  • Work with Google Market
Google is continually changing its algorithms to give fresh search results to users, as evidenced by the January 2020 Core update. Furthermore, they have stated that the Popular Products feature in mobile search results has been rolled out, giving even more reason to enhance product listings. 

In order to remain competitive in the Google digital market, you need to complete your due diligence to ensure that you have the necessary product schemas in place before submitting your products to Google Merchant Center. 

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